{"id":28384,"date":"2020-07-27T12:32:58","date_gmt":"2020-07-27T11:32:58","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28384"},"modified":"2020-07-27T12:54:14","modified_gmt":"2020-07-27T11:54:14","slug":"miguel-angel-furones-creatividad-publicitaria-literaria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/","title":{"rendered":"Miguel \u00c1ngel Furones, creatividad publicitaria y literaria"},"content":{"rendered":"<p><strong>Escritor y publicista<\/strong> de los de la vieja usanza, con tinta y borrones, <strong>Miguel \u00c1ngel Furones<\/strong> (Madrid, 1949) es la persona que hoy protagoniza nuestra entrada semanal de <a href=\"http:\/\/www.creaerte.com\/live\/category\/creativos-y-creatividad\/\" rel=\"noopener\" target=\"_blank\"><strong>creativos y creatividad<\/strong><\/a>. Sin duda alguna, a tenor de su hoja de servicio, se trata de uno de los profesionales m\u00e1s reputados en un sector que conoce bien y que ha sabido interpretar desde el mundo de la <strong>sociolog\u00eda<\/strong>, una de sus especialidades. <\/p>\n<p>Hasta que idease su propia agencia, denominada <strong>Vitruvio-30<\/strong> y que posteriormente se fusion\u00f3 con <strong>Leo Burnett<\/strong>, firma con la que lleg\u00f3 a ser <strong>director creativo<\/strong> a nivel mundial, fueron las casas <strong>JWT<\/strong> y <strong>Contrapunto<\/strong> las primeras en dar cobijo a un Furones que no tard\u00f3 en dejar su impronta. Tambi\u00e9n lleg\u00f3 a hacerse cargo de <strong>Publicis Iberia<\/strong>. <\/p>\n<p>Al margen del mundo publicitario, el ya jubilado Miguel \u00c1ngel Furones, quien ha gozado del reconocimiento de sus colegas de profesi\u00f3n con distintos homenajes en los \u00faltimos a\u00f1os, tambi\u00e9n ha tenido una m\u00e1s que digna trayectoria como <strong>escritor<\/strong> gracias a trabajos como <em><strong>El mundo de la publicidad<\/strong><\/em>, <em><strong>El color de las palabras<\/strong><\/em> o <em><strong>Tres mil a\u00f1os de Internet<\/strong><\/em>. Especialmente admirado en Latinoam\u00e9rica, su libro <a href=\"https:\/\/www.casadellibro.com\/libro-el-escritor-de-anuncios\/9788483655092\/2093679\" rel=\"noopener\" target=\"_blank\"><em><strong>El escritor de anuncios<\/strong><\/em><\/a> fue un \u00e9xito de ventas, hasta el punto de ser una obra de cabecera no solo para publicistas, sino tambi\u00e9n para profanos en la materia, dada la virtuosidad para narrar la trama.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/feKwxXKDQd0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escritor y publicista de los de la vieja usanza, con tinta y borrones, Miguel \u00c1ngel Furones (Madrid, 1949) es la persona que hoy protagoniza nuestra entrada semanal de creativos y creatividad. Sin duda alguna, a tenor de su hoja de servicio, se trata de uno de los profesionales m\u00e1s reputados en un sector que conoce bien y que ha sabido&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,10],"tags":[],"class_list":["post-28384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miguel \u00c1ngel Furones, creatividad publicitaria y literaria - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miguel \u00c1ngel Furones, creatividad publicitaria y literaria - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Escritor y publicista de los de la vieja usanza, con tinta y borrones, Miguel \u00c1ngel Furones (Madrid, 1949) es la persona que hoy protagoniza nuestra entrada semanal de creativos y creatividad. Sin duda alguna, a tenor de su hoja de servicio, se trata de uno de los profesionales m\u00e1s reputados en un sector que conoce bien y que ha sabido...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T11:32:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-27T11:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/07\/Furones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Miguel \u00c1ngel Furones, creatividad publicitaria y literaria\",\"datePublished\":\"2020-07-27T11:32:58+00:00\",\"dateModified\":\"2020-07-27T11:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/07\/Furones.jpg\",\"articleSection\":[\"Creativos y creatividad\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/miguel-angel-furones-creatividad-publicitaria-literaria\/\",\"name\":\"Miguel \u00c1ngel Furones, creatividad publicitaria y literaria - 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