{"id":28523,"date":"2020-08-13T08:09:56","date_gmt":"2020-08-13T07:09:56","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28523"},"modified":"2020-08-13T08:15:13","modified_gmt":"2020-08-13T07:15:13","slug":"los-superhumanos-paralimpicos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-superhumanos-paralimpicos\/","title":{"rendered":"Los superhumanos paral\u00edmpicos"},"content":{"rendered":"<p>En unas semanas en las que los <strong>Juegos Ol\u00edmpicos de Tokio 2020<\/strong>, reprogramados para el pr\u00f3ximo <strong>a\u00f1o 2021<\/strong>, tendr\u00edan que haber copado p\u00e1ginas de peri\u00f3dicos y minutos de radio y televisi\u00f3n, en <strong>Creaerte<\/strong> nos aferramos a la <strong>nostalgia<\/strong> para recordar una de las mejores campa\u00f1as audiovisuales que la iniciativa privada ide\u00f3 con motivo de la \u00faltima edici\u00f3n, la de R\u00edo 2016.<\/p>\n<p>Se trata de la campa\u00f1a puesta en marcha por el canal brit\u00e1nico <strong>Channel 4<\/strong>, que quiso promocionar su programaci\u00f3n de los <strong>Juegos Paral\u00edmpicos de R\u00edo 2016<\/strong> con un vistoso anuncio de televisi\u00f3n que no dej\u00f3 a nadie indiferente. Una propuesta tan atractiva visualmente como desenfadada en su ejecuci\u00f3n. <\/p>\n<p>El trabajo, que incluso fue merecedor de un <strong>Le\u00f3n de Oro en Cannes 2017<\/strong>, fue obra de <strong>4creative<\/strong> y <strong>Blink Productions<\/strong>. Bajo el lema <em><strong>We\u2019re The Superhumans<\/strong><\/em>, la campa\u00f1a contin\u00faa siendo a\u00fan hoy una de las m\u00e1s recordadas en lo que al <strong>deporte paral\u00edmpico<\/strong> se refiere.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/IocLkk3aYlk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En unas semanas en las que los Juegos Ol\u00edmpicos de Tokio 2020, reprogramados para el pr\u00f3ximo a\u00f1o 2021, tendr\u00edan que haber copado p\u00e1ginas de peri\u00f3dicos y minutos de radio y televisi\u00f3n, en Creaerte nos aferramos a la nostalgia para recordar una de las mejores campa\u00f1as audiovisuales que la iniciativa privada ide\u00f3 con motivo de la \u00faltima edici\u00f3n, la de R\u00edo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-28523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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