{"id":28602,"date":"2020-09-01T12:20:23","date_gmt":"2020-09-01T11:20:23","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28602"},"modified":"2020-09-01T12:22:53","modified_gmt":"2020-09-01T11:22:53","slug":"brushing-la-nueva-tecnica-marketing-desleal","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/brushing-la-nueva-tecnica-marketing-desleal\/","title":{"rendered":"&#8216;Brushing&#8217;, la nueva t\u00e9cnica de marketing desleal"},"content":{"rendered":"<p>Comenz\u00f3 hace a\u00f1os en Estados Unidos y su pr\u00e1ctica ya est\u00e1 consolid\u00e1ndose en Europa. Espa\u00f1a no es una excepci\u00f3n. Los env\u00edos de <strong>paquetes misteriosos<\/strong> que llegan a algunos de los hogares sin haberlos pedido previamente son ya una nueva t\u00e9cnica de <strong>marketing desleal<\/strong> y que, en ocasiones, adem\u00e1s, puede suponer un abuso en materia de <strong>protecci\u00f3n de datos<\/strong>.<\/p>\n<p>Denominado como <em><strong>brushing<\/strong><\/em>, se trata de env\u00edos que generalmente contienen productos de no muy alto valor. Se trata de una f\u00f3rmula para que los interesados, al tener cotejada una recepci\u00f3n, puedan tener v\u00eda libre para escribir <strong>rese\u00f1as positivas<\/strong> en las diferentes plataformas de <strong>venta oline<\/strong>.<\/p>\n<p>En nuestro pa\u00eds, donde varios ciudadanos ya han comprobado de primera mano la sensaci\u00f3n de recibir paquetes a su nombre sin haberlos solicitado, las <strong>organizaciones de consumidores<\/strong> ya han alertado de env\u00edos masivos de <strong>semillas procedentes de China<\/strong>, con la peligrosidad que pueden traer consigo, teniendo en cuenta que las especies invasoras pueden causar estragos. Algo que tambi\u00e9n hab\u00eda sido denunciado previamente por el <strong>Departamento de Agricultura de Estados Unidos<\/strong>, cuya imagen ilustra este post. <\/p>\n<p>Es por ello por lo que el brushing, adem\u00e1s de ser una iniciativa de competencia desleal, puede suponer un aut\u00e9ntico peligro. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comenz\u00f3 hace a\u00f1os en Estados Unidos y su pr\u00e1ctica ya est\u00e1 consolid\u00e1ndose en Europa. Espa\u00f1a no es una excepci\u00f3n. Los env\u00edos de paquetes misteriosos que llegan a algunos de los hogares sin haberlos pedido previamente son ya una nueva t\u00e9cnica de marketing desleal y que, en ocasiones, adem\u00e1s, puede suponer un abuso en materia de protecci\u00f3n de datos. Denominado como&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-28602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Brushing&#039;, la nueva t\u00e9cnica de marketing desleal - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/brushing-la-nueva-tecnica-marketing-desleal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Brushing&#039;, la nueva t\u00e9cnica de marketing desleal - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Comenz\u00f3 hace a\u00f1os en Estados Unidos y su pr\u00e1ctica ya est\u00e1 consolid\u00e1ndose en Europa. Espa\u00f1a no es una excepci\u00f3n. Los env\u00edos de paquetes misteriosos que llegan a algunos de los hogares sin haberlos pedido previamente son ya una nueva t\u00e9cnica de marketing desleal y que, en ocasiones, adem\u00e1s, puede suponer un abuso en materia de protecci\u00f3n de datos. 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