{"id":28614,"date":"2020-09-03T12:25:29","date_gmt":"2020-09-03T11:25:29","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28614"},"modified":"2020-09-03T12:28:57","modified_gmt":"2020-09-03T11:28:57","slug":"coca-cola-la-mejor-banda-sonora","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/","title":{"rendered":"Coca-Cola y la mejor banda sonora"},"content":{"rendered":"<p>El recurrente tema del <strong>regreso<\/strong>, de la vuelta a una <strong>nost\u00e1lgica normalidad<\/strong> que nunca acaba de llegar, contin\u00faa copando gran parte de las campa\u00f1as publicitarias realizadas por las grandes firmas. Esta vez, <strong>Coca-Cola<\/strong> ha querido jugar sin riesgo con una propuesta de apoyo incondicional a los <strong>locales de hosteler\u00eda<\/strong> con un anuncio cuyo lema es <em><strong>Volveremos para apreciar nuestros bares<\/strong><\/em>. <\/p>\n<p>En esta pieza audiovisual, creada especialmente para <strong>Espa\u00f1a<\/strong>, la multinacional insta a los consumidores a no dejar de lado a un sector clave en el buen desarrollo de la marca. Todo ello haciendo referencia a una idiosincrasia tan especial como la nuestra. Una acci\u00f3n comunicativa ideada por <strong>72andSunny<\/strong>. <\/p>\n<p>Del mismo modo, como complemento, Coca-Cola ha elaborado un microsite de campa\u00f1a denominado <a href=\"https:\/\/www.bartalentlab.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Bartalent Lab<\/strong><\/a>, a trav\u00e9s del cual los establecimientos pueden <strong>digitalizar sus cartas<\/strong> para mejorar en sus negocios las medidas de seguridad necesarias para hacer frente a la pandemia del coronavirus.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/u5qxrDvqlzs\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El recurrente tema del regreso, de la vuelta a una nost\u00e1lgica normalidad que nunca acaba de llegar, contin\u00faa copando gran parte de las campa\u00f1as publicitarias realizadas por las grandes firmas. Esta vez, Coca-Cola ha querido jugar sin riesgo con una propuesta de apoyo incondicional a los locales de hosteler\u00eda con un anuncio cuyo lema es Volveremos para apreciar nuestros bares&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":28615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-28614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola y la mejor banda sonora - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola y la mejor banda sonora - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El recurrente tema del regreso, de la vuelta a una nost\u00e1lgica normalidad que nunca acaba de llegar, contin\u00faa copando gran parte de las campa\u00f1as publicitarias realizadas por las grandes firmas. Esta vez, Coca-Cola ha querido jugar sin riesgo con una propuesta de apoyo incondicional a los locales de hosteler\u00eda con un anuncio cuyo lema es Volveremos para apreciar nuestros bares....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T11:25:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T11:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/bar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"866\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Coca-Cola y la mejor banda sonora\",\"datePublished\":\"2020-09-03T11:25:29+00:00\",\"dateModified\":\"2020-09-03T11:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\"},\"wordCount\":165,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/bar.png\",\"articleSection\":[\"Audiovisual\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/coca-cola-la-mejor-banda-sonora\/\",\"name\":\"Coca-Cola y la mejor banda sonora - 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