{"id":28629,"date":"2020-09-14T10:41:04","date_gmt":"2020-09-14T09:41:04","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28629"},"modified":"2020-09-14T14:24:41","modified_gmt":"2020-09-14T13:24:41","slug":"miguel-garcia-vizcaino-metodo-consumer-insight","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/","title":{"rendered":"Miguel Garc\u00eda Vizca\u00edno y el m\u00e9todo &#8216;consumer insight&#8217;"},"content":{"rendered":"<p><strong>Miguel Garc\u00eda Vizca\u00edno<\/strong>, nuestro protagonista de hoy en la secci\u00f3n de <strong>creativos y creatividad<\/strong>, no lleg\u00f3 de rebote al mundo de la <strong>publicidad<\/strong>, como s\u00ed ha sucedido con otras grandes mentes pensantes en las que hemos reparado. Su nombre, profesionalmente hablando, es inseparable al de <strong>Marta Rico<\/strong>, pues ambos forman dupla creativa desde el <strong>a\u00f1o 1990<\/strong>.<\/p>\n<p>Tras foguearse en <strong>Tiempo BBDO<\/strong>, esta pareja creativa fue la encargada de fundar una de las agencias de publicidad que mayor \u00e9xito ha logrado obtener en los \u00faltimos a\u00f1os en Espa\u00f1a. No es otra que <strong>Sra. Rushmore<\/strong>. Un proyecto inicial en el que tambi\u00e9n aparecieron nombres como los de <strong>Roberto Lara<\/strong>, <strong>Eva Guti\u00e9rrez<\/strong> o <strong>C\u00e9sar Garc\u00eda<\/strong>. <\/p>\n<p>Vizca\u00edno ha liderado la creatividad de anuncios dif\u00edcilmente olvidables, como el confeccionado para el <strong>Atl\u00e9tico de Madrid<\/strong> con motivo del <strong>110 aniversario<\/strong> de la entidad colchonera en el a\u00f1o <strong>2013<\/strong>. Una campa\u00f1a denominada <em><strong>El Atleti te hace m\u00e1s fuerte<\/strong><\/em>.<\/p>\n<p>Otra campa\u00f1a que granje\u00f3 premios a la agencia fue la propuesta realizada para <strong>Aquarius<\/strong>, con la exhibici\u00f3n del ya m\u00edtico anuncio <em><strong>Radio Colifata<\/strong><\/em>.<\/p>\n<p>Otras marcas de repercusi\u00f3n mundial, como es el caso de <strong>Cola-Cola<\/strong>, tambi\u00e9n han contado con el buen hacer de <strong>Garc\u00eda Vizca\u00edno<\/strong>. La campa\u00f1a <em><strong>Benditos bares<\/strong><\/em> es buen ejemplo de ello. Propuestas que siempre encierran un punto de vista que puede asemejarse al <em><strong>consumer insight<\/strong><\/em>, un m\u00e9todo basado en el <strong>punto de vista del cliente<\/strong> y a trav\u00e9s del cual se generan <strong>impactos de mayor calidad<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/QBgfbtALZLw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miguel Garc\u00eda Vizca\u00edno, nuestro protagonista de hoy en la secci\u00f3n de creativos y creatividad, no lleg\u00f3 de rebote al mundo de la publicidad, como s\u00ed ha sucedido con otras grandes mentes pensantes en las que hemos reparado. Su nombre, profesionalmente hablando, es inseparable al de Marta Rico, pues ambos forman dupla creativa desde el a\u00f1o 1990. Tras foguearse en Tiempo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357],"tags":[],"class_list":["post-28629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miguel Garc\u00eda Vizca\u00edno y el m\u00e9todo &#039;consumer insight&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miguel Garc\u00eda Vizca\u00edno y el m\u00e9todo &#039;consumer insight&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Miguel Garc\u00eda Vizca\u00edno, nuestro protagonista de hoy en la secci\u00f3n de creativos y creatividad, no lleg\u00f3 de rebote al mundo de la publicidad, como s\u00ed ha sucedido con otras grandes mentes pensantes en las que hemos reparado. 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Tras foguearse en Tiempo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T09:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-14T13:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Creativo-Miguel-Garcia-Vizcaino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Miguel Garc\u00eda Vizca\u00edno y el m\u00e9todo &#8216;consumer insight&#8217;\",\"datePublished\":\"2020-09-14T09:41:04+00:00\",\"dateModified\":\"2020-09-14T13:24:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\"},\"wordCount\":273,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Creativo-Miguel-Garcia-Vizcaino.jpg\",\"articleSection\":[\"Creativos y creatividad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/miguel-garcia-vizcaino-metodo-consumer-insight\/\",\"name\":\"Miguel Garc\u00eda Vizca\u00edno y el m\u00e9todo 'consumer insight' - 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