{"id":28684,"date":"2020-09-15T11:45:36","date_gmt":"2020-09-15T10:45:36","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28684"},"modified":"2020-09-15T12:21:41","modified_gmt":"2020-09-15T11:21:41","slug":"viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/","title":{"rendered":"Viraje del marketing: del punto de venta f\u00edsico al comercio electr\u00f3nico"},"content":{"rendered":"<p>Con una <strong>pandemia<\/strong> que se extiende ya m\u00e1s de medio a\u00f1o y cuya evoluci\u00f3n a corto y medio plazo no tiene visos de mejora, el <strong>marketing internacional<\/strong> se ha visto obligado a reinventarse para intentar, al menos en parte, capear el temporal. <\/p>\n<p>Las <strong>tendencias<\/strong> que se hab\u00edan dibujado para este <strong>2020<\/strong> han quedado, en muchos de los casos, en un estado de parada t\u00e9cnica por causas del guion. De esta forma, no son pocas las <strong>pol\u00edticas comunicativas<\/strong> que han tenido que experimentar un <strong>viraje<\/strong>, en lo que a marketing se refiere, para trasladar el <strong>tr\u00e1fico de clientes<\/strong>. La idea ahora ya no es tanto llevarlos a los <strong>puntos de venta f\u00edsicos<\/strong>, sino m\u00e1s bien a las plataformas de <strong>comercio electr\u00f3nico<\/strong>.<\/p>\n<p>La revoluci\u00f3n es tal que no solo las grandes corporaciones est\u00e1n apostando por este modelo, sino que ahora tambi\u00e9n es habitual que otros tipos de establecimientos, como los de cercan\u00eda, hayan implementado en los \u00faltimos meses en sus p\u00e1ginas web estas plataformas para intentar seguir siendo competitivos.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\/contacto.html\" rel=\"noopener\" target=\"_blank\"><strong>Creaerte<\/strong><\/a> contamos con una contrastada experiencia en la puesta en marcha de <strong>portales de venta online<\/strong>, gracias a los cuales nuestros clientes pueden seguir dando salida a sus productos sin necesidad de depender exclusivamente de las ventas presenciales. Algo que, sin duda, es de suma importancia en un escenario como el que nos ocupa.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una pandemia que se extiende ya m\u00e1s de medio a\u00f1o y cuya evoluci\u00f3n a corto y medio plazo no tiene visos de mejora, el marketing internacional se ha visto obligado a reinventarse para intentar, al menos en parte, capear el temporal. Las tendencias que se hab\u00edan dibujado para este 2020 han quedado, en muchos de los casos, en un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38],"tags":[],"class_list":["post-28684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viraje del marketing: del punto de venta f\u00edsico al comercio electr\u00f3nico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viraje del marketing: del punto de venta f\u00edsico al comercio electr\u00f3nico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Con una pandemia que se extiende ya m\u00e1s de medio a\u00f1o y cuya evoluci\u00f3n a corto y medio plazo no tiene visos de mejora, el marketing internacional se ha visto obligado a reinventarse para intentar, al menos en parte, capear el temporal. Las tendencias que se hab\u00edan dibujado para este 2020 han quedado, en muchos de los casos, en un...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T10:45:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T11:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/comercio-electronico-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Viraje del marketing: del punto de venta f\u00edsico al comercio electr\u00f3nico\",\"datePublished\":\"2020-09-15T10:45:36+00:00\",\"dateModified\":\"2020-09-15T11:21:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\"},\"wordCount\":249,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/comercio-electronico-1.jpeg\",\"articleSection\":[\"comunicaci\u00f3n\",\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/viraje-del-marketing-del-punto-venta-fisico-al-comercio-electronico\/\",\"name\":\"Viraje del marketing: del punto de venta f\u00edsico al comercio electr\u00f3nico - 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