{"id":28707,"date":"2020-09-17T11:42:43","date_gmt":"2020-09-17T10:42:43","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28707"},"modified":"2020-09-17T12:27:17","modified_gmt":"2020-09-17T11:27:17","slug":"controvertido-whopper-burger-king","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/","title":{"rendered":"El controvertido Whopper de Burger King"},"content":{"rendered":"<p>En muchas ocasiones las <strong>firmas de comida r\u00e1pida<\/strong> han de contrarrestar con <strong>marketing<\/strong> parte de la <strong>leyenda negra<\/strong> que encierran en cuanto a la <strong>reputaci\u00f3n<\/strong> de los <strong>est\u00e1ndares de calidad<\/strong>. Esto mismo es lo que ha hecho la multinacional <strong>Burger King<\/strong> con su ic\u00f3nico <strong>Whopper<\/strong> a trav\u00e9s de un vistoso <strong>trabajo audiovisual<\/strong>.<\/p>\n<p>Con el lema <em><strong>The Moldy Whopper<\/strong><\/em>, la campa\u00f1a en cuesti\u00f3n muestra el <strong>proceso de enmohecimiento<\/strong> de una de las hamburguesas durante m\u00e1s de un mes. De esta forma, Burger King pone de manifiesto la frescura de sus alimentos, haciendo hincapi\u00e9 en que los mismos est\u00e1n exentos de conservantes. Para ello no han dudado en presentar al p\u00fablico c\u00f3mo quedar\u00eda el producto.<\/p>\n<p>El trabajo, que ha sido galardonado en m\u00faltiples festivales internacionales, es obra de <strong>Ingo Estocolmo<\/strong>, <strong>David Miami<\/strong> y <strong>Publicis Bucharest<\/strong> a trav\u00e9s de una <strong>acci\u00f3n creativa<\/strong> conjunta tan <strong>controvertida<\/strong> como <strong>exitosa<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/oSDC4C3_16Y\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En muchas ocasiones las firmas de comida r\u00e1pida han de contrarrestar con marketing parte de la leyenda negra que encierran en cuanto a la reputaci\u00f3n de los est\u00e1ndares de calidad. Esto mismo es lo que ha hecho la multinacional Burger King con su ic\u00f3nico Whopper a trav\u00e9s de un vistoso trabajo audiovisual. Con el lema The Moldy Whopper, la campa\u00f1a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-28707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El controvertido Whopper de Burger King - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El controvertido Whopper de Burger King - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En muchas ocasiones las firmas de comida r\u00e1pida han de contrarrestar con marketing parte de la leyenda negra que encierran en cuanto a la reputaci\u00f3n de los est\u00e1ndares de calidad. Esto mismo es lo que ha hecho la multinacional Burger King con su ic\u00f3nico Whopper a trav\u00e9s de un vistoso trabajo audiovisual. Con el lema The Moldy Whopper, la campa\u00f1a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T10:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-17T11:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Whopper.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El controvertido Whopper de Burger King\",\"datePublished\":\"2020-09-17T10:42:43+00:00\",\"dateModified\":\"2020-09-17T11:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\"},\"wordCount\":165,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Whopper.png\",\"articleSection\":[\"Audiovisual\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/controvertido-whopper-burger-king\/\",\"name\":\"El controvertido Whopper de Burger King - 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