{"id":28738,"date":"2020-09-22T12:53:29","date_gmt":"2020-09-22T11:53:29","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28738"},"modified":"2020-09-22T12:58:32","modified_gmt":"2020-09-22T11:58:32","slug":"la-obligada-digitalizacion-las-pymes","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/","title":{"rendered":"La obligada digitalizaci\u00f3n de las pymes"},"content":{"rendered":"<p>Nada como un chute de realidad para acabar con las reticencias. El actual escenario dibujado a nivel mundial est\u00e1 obligando a las <strong>pymes<\/strong> que a\u00fan no hab\u00edan dado el paso a sumergirse en la <strong>digitalizaci\u00f3n<\/strong> para resultar <strong>competitivas<\/strong> en un mercado sumido en un evidente <strong>cambio de paradigma<\/strong>. <\/p>\n<p>En este sentido, el <strong>marketing digital<\/strong> comienza a ganar terreno en aquellos <strong>negocios de cercan\u00eda<\/strong> que hasta el momento no cre\u00edan necesaria la implantaci\u00f3n de estas pol\u00edticas de comunicaci\u00f3n. En el caso de mayores entramados empresariales, tambi\u00e9n es cierto que las <strong>l\u00edneas estrat\u00e9gicas<\/strong> est\u00e1n siendo revisadas para reorientar las <strong>campa\u00f1as<\/strong> a las <strong>nuevas necesidades<\/strong>.<\/p>\n<p>El significativo cambio en los <strong>h\u00e1bitos de los consumidores<\/strong>, con un exponencial crecimiento de la <strong>venta online<\/strong> durante los \u00faltimos meses, es uno de los motivos de peso. No obstante, no solo este hecho es uno de los desencadenantes del auge del marketing digital en pymes, pues tambi\u00e9n entran en juego otros factores nada desde\u00f1ables, como es el caso del fortalecimiento de la <strong>visibilidad<\/strong> y la necesidad de recurrir a una <strong>fidelizaci\u00f3n<\/strong> que hoy en d\u00eda en muchas ocasiones no puede realizarse de forma f\u00edsica por motivos obvios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nada como un chute de realidad para acabar con las reticencias. El actual escenario dibujado a nivel mundial est\u00e1 obligando a las pymes que a\u00fan no hab\u00edan dado el paso a sumergirse en la digitalizaci\u00f3n para resultar competitivas en un mercado sumido en un evidente cambio de paradigma. En este sentido, el marketing digital comienza a ganar terreno en aquellos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282],"tags":[],"class_list":["post-28738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La obligada digitalizaci\u00f3n de las pymes - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La obligada digitalizaci\u00f3n de las pymes - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Nada como un chute de realidad para acabar con las reticencias. El actual escenario dibujado a nivel mundial est\u00e1 obligando a las pymes que a\u00fan no hab\u00edan dado el paso a sumergirse en la digitalizaci\u00f3n para resultar competitivas en un mercado sumido en un evidente cambio de paradigma. En este sentido, el marketing digital comienza a ganar terreno en aquellos...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T11:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-22T11:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Digitalizacion-Pymes-creaerte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La obligada digitalizaci\u00f3n de las pymes\",\"datePublished\":\"2020-09-22T11:53:29+00:00\",\"dateModified\":\"2020-09-22T11:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/09\/Digitalizacion-Pymes-creaerte.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-obligada-digitalizacion-las-pymes\/\",\"name\":\"La obligada digitalizaci\u00f3n de las pymes - 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