{"id":28871,"date":"2020-10-13T10:30:10","date_gmt":"2020-10-13T09:30:10","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28871"},"modified":"2020-10-13T13:56:23","modified_gmt":"2020-10-13T12:56:23","slug":"aumento-la-demanda-online-reto-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/","title":{"rendered":"El aumento de la demanda online, un reto para el marketing de contenidos"},"content":{"rendered":"<p>Las restricciones derivadas de la pandemia del coronavirus han alterado los h\u00e1bitos de vida de los ciudadanos. En este sentido, el mundo relacionado con <strong>Internet<\/strong> no ha permanecido ajeno a tal realidad. As\u00ed lo demuestran estudios globales realizados en diferentes pa\u00edses del mundo, entre ellos Espa\u00f1a. Unos an\u00e1lisis en los que se pone de manifiesto que el <strong>tiempo medio de conexi\u00f3n<\/strong> se ha <strong>duplicado<\/strong> en el presente a\u00f1o 2020 con respecto a 2019, pasando en la actualidad a <strong>casi seis horas<\/strong> diarias por internauta. <\/p>\n<p>Ante este significativo <strong>aumento de la demanda<\/strong>, el <strong>marketing de contenidos<\/strong> tiene ante s\u00ed el reto de satisfacer las necesidades de un p\u00fablico cada vez m\u00e1s experimentado. La <strong>conectividad<\/strong> de ciertas <strong>plataformas<\/strong> a otros dispositivos como <strong>televisiones<\/strong> tambi\u00e9n tiene que ver con el <strong>crecimiento<\/strong> exponencial de estas cifras. <strong>Netflix<\/strong> o <strong>HBO<\/strong> juegan, en este sentido, un papel preponderante. <\/p>\n<p>El incremento de la demanda lleva aparejado una aut\u00e9ntica <strong>oportunidad<\/strong> para <strong>anunciantes<\/strong> de todo tipo y es aqu\u00ed, precisamente, donde entra en juego el <strong>marketing de contenidos<\/strong>, obligado a un redise\u00f1o de su estrategia para seguir siendo una <strong>herramienta<\/strong> tan <strong>rentable<\/strong> como <strong>competitiva<\/strong>.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\/contacto.html\" rel=\"noopener\" target=\"_blank\"><strong>Creaerte<\/strong><\/a> contamos con una <strong>amplia y exitosa trayectoria<\/strong> en la creaci\u00f3n de este tipo de estrategias de comunicaci\u00f3n, las cuales permiten un gran <strong>n\u00famero de impactos<\/strong> entre el <strong>p\u00fablico objetivo<\/strong> con una <strong>inversi\u00f3n asumible<\/strong> para todo tipo de empresas.       <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las restricciones derivadas de la pandemia del coronavirus han alterado los h\u00e1bitos de vida de los ciudadanos. En este sentido, el mundo relacionado con Internet no ha permanecido ajeno a tal realidad. As\u00ed lo demuestran estudios globales realizados en diferentes pa\u00edses del mundo, entre ellos Espa\u00f1a. Unos an\u00e1lisis en los que se pone de manifiesto que el tiempo medio de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-28871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El aumento de la demanda online, un reto para el marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El aumento de la demanda online, un reto para el marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las restricciones derivadas de la pandemia del coronavirus han alterado los h\u00e1bitos de vida de los ciudadanos. En este sentido, el mundo relacionado con Internet no ha permanecido ajeno a tal realidad. As\u00ed lo demuestran estudios globales realizados en diferentes pa\u00edses del mundo, entre ellos Espa\u00f1a. Unos an\u00e1lisis en los que se pone de manifiesto que el tiempo medio de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-13T09:30:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-13T12:56:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/10\/marketing-contenidos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El aumento de la demanda online, un reto para el marketing de contenidos\",\"datePublished\":\"2020-10-13T09:30:10+00:00\",\"dateModified\":\"2020-10-13T12:56:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\"},\"wordCount\":252,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/10\/marketing-contenidos.jpg\",\"articleSection\":[\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/aumento-la-demanda-online-reto-marketing-contenidos\/\",\"name\":\"El aumento de la demanda online, un reto para el marketing de contenidos - 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