{"id":28929,"date":"2020-10-22T09:07:50","date_gmt":"2020-10-22T08:07:50","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28929"},"modified":"2020-10-22T09:07:50","modified_gmt":"2020-10-22T08:07:50","slug":"tortuoso-camino-fan-carton","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/","title":{"rendered":"El tortuoso camino de un fan de cart\u00f3n"},"content":{"rendered":"<p>En estos tiempos marcados por la pandemia del coronavirus es habitual ver, tanto en <strong>estadios<\/strong> como en <strong>pabellones<\/strong>, las <strong>figuras de cart\u00f3n<\/strong> que ocupan el lugar de los aficionados en los <strong>grader\u00edos<\/strong> con el objetivo de que estas instalaciones deportivas exhiban un aspecto algo menos fantasmag\u00f3rico.<\/p>\n<p>Esta realidad del <strong>fan de cart\u00f3n<\/strong>, que ya empieza a convertirse en <strong>costumbre<\/strong>, especialmente en el deporte profesional, ha sido magistralmente utilizada por la firma <strong>Bud Light<\/strong> en su \u00faltima campa\u00f1a promocional. A trav\u00e9s de un extraordinario trabajo, que en esta ocasi\u00f3n corre a cargo de <strong>Wieden + Kennedy<\/strong>, la marca se centra en uno de estos particulares aficionados en su tortuoso camino a casa.<\/p>\n<p>El final de esta <strong>creatividad publicitaria<\/strong>, como no puede ser de otra manera, tiene tintes felices y su protagonista se re\u00fane con su doble de carne y hueso para disfrutar de una cerveza. Un trabajo que por su <strong>originalidad<\/strong> destacamos hoy en nuestra secci\u00f3n de <strong>trabajos audiovisuales<\/strong>. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/szb-PV34th8\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En estos tiempos marcados por la pandemia del coronavirus es habitual ver, tanto en estadios como en pabellones, las figuras de cart\u00f3n que ocupan el lugar de los aficionados en los grader\u00edos con el objetivo de que estas instalaciones deportivas exhiban un aspecto algo menos fantasmag\u00f3rico. Esta realidad del fan de cart\u00f3n, que ya empieza a convertirse en costumbre, especialmente&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,10],"tags":[],"class_list":["post-28929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El tortuoso camino de un fan de cart\u00f3n - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El tortuoso camino de un fan de cart\u00f3n - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En estos tiempos marcados por la pandemia del coronavirus es habitual ver, tanto en estadios como en pabellones, las figuras de cart\u00f3n que ocupan el lugar de los aficionados en los grader\u00edos con el objetivo de que estas instalaciones deportivas exhiban un aspecto algo menos fantasmag\u00f3rico. Esta realidad del fan de cart\u00f3n, que ya empieza a convertirse en costumbre, especialmente...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-22T08:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/10\/fan-de-carton.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El tortuoso camino de un fan de cart\u00f3n\",\"datePublished\":\"2020-10-22T08:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\"},\"wordCount\":175,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/10\/fan-de-carton.png\",\"articleSection\":[\"Audiovisual\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/tortuoso-camino-fan-carton\/\",\"name\":\"El tortuoso camino de un fan de cart\u00f3n - 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