{"id":29112,"date":"2020-11-20T11:12:32","date_gmt":"2020-11-20T10:12:32","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=29112"},"modified":"2020-11-20T13:26:22","modified_gmt":"2020-11-20T12:26:22","slug":"la-colaboracion-coca-cola-katy-perry-aitana","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/","title":{"rendered":"La colaboraci\u00f3n de Coca-Cola con Katy Perry y Aitana"},"content":{"rendered":"<p>Las colaboraciones de la firma<strong> Coca-Cola<\/strong> con la <strong>industria musical<\/strong> suponen uno de los puntos clave de la multinacional en su <strong>estrategia de marketing<\/strong>. En el caso que os presentamos hoy en la secci\u00f3n de <strong>m\u00fasica y publicidad<\/strong>, Coca-Cola Europa ha querido arrimar el hombro junto a <strong>Katy Perry<\/strong> y <strong>Aitana<\/strong> para lanzar <strong>#opentobetter<\/strong>, un aut\u00e9ntico himno de esperanza dirigido al <strong>p\u00fablico joven<\/strong> en estos tiempos marcados por la incertidumbre.<\/p>\n<p>La <strong>canci\u00f3n<\/strong> que hoy es presentamos lleva por t\u00edtulo <em><strong>Resilient<\/strong><\/em> y el videoclip est\u00e1 producido por el holand\u00e9s <strong>Chloe Wallace<\/strong>. Esta iniciativa de Coca-Cola se enmarca en la plataforma <strong>Open<\/strong>, a trav\u00e9s de la cual la marca pretende lanzar <strong>mensajes positivos<\/strong>.<\/p>\n<p>Aunque el v\u00eddeo no hace referencia expresa a Coca-Cola ni en la letra ni la <strong>narraci\u00f3n visual<\/strong>, las <strong>animaciones<\/strong> que aparecen sobre la imagen tienen un cierto <strong>car\u00e1cter evocador<\/strong>. Os dejamos con este jovial trabajo para cerrar la semana con buenas sensaciones.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/KJvmdDBrXNU\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las colaboraciones de la firma Coca-Cola con la industria musical suponen uno de los puntos clave de la multinacional en su estrategia de marketing. En el caso que os presentamos hoy en la secci\u00f3n de m\u00fasica y publicidad, Coca-Cola Europa ha querido arrimar el hombro junto a Katy Perry y Aitana para lanzar #opentobetter, un aut\u00e9ntico himno de esperanza dirigido&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1353],"tags":[],"class_list":["post-29112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La colaboraci\u00f3n de Coca-Cola con Katy Perry y Aitana - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La colaboraci\u00f3n de Coca-Cola con Katy Perry y Aitana - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las colaboraciones de la firma Coca-Cola con la industria musical suponen uno de los puntos clave de la multinacional en su estrategia de marketing. En el caso que os presentamos hoy en la secci\u00f3n de m\u00fasica y publicidad, Coca-Cola Europa ha querido arrimar el hombro junto a Katy Perry y Aitana para lanzar #opentobetter, un aut\u00e9ntico himno de esperanza dirigido...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T10:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T12:26:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/11\/Coca-Cola.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La colaboraci\u00f3n de Coca-Cola con Katy Perry y Aitana\",\"datePublished\":\"2020-11-20T10:12:32+00:00\",\"dateModified\":\"2020-11-20T12:26:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\"},\"wordCount\":174,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/11\/Coca-Cola.png\",\"articleSection\":[\"M\u00fasica y publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\",\"url\":\"http:\/\/www.creaerte.com\/live\/la-colaboracion-coca-cola-katy-perry-aitana\/\",\"name\":\"La colaboraci\u00f3n de Coca-Cola con Katy Perry y Aitana - 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