{"id":29351,"date":"2021-01-05T12:55:18","date_gmt":"2021-01-05T11:55:18","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=29351"},"modified":"2021-01-05T12:58:21","modified_gmt":"2021-01-05T11:58:21","slug":"marketing-contenidos-frente-la-intoxicacion-las-fake-news","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-contenidos-frente-la-intoxicacion-las-fake-news\/","title":{"rendered":"Marketing de contenidos frente a la intoxicaci\u00f3n de las &#8216;fake news&#8217;"},"content":{"rendered":"<p>Si bien las denominadas <em><strong>fake news<\/strong><\/em> o noticias falsas siempre han existido, el auge de las <strong>nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n<\/strong> ha propiciado que estas malas artes se democraticen en un espectro mucho m\u00e1s amplio, hasta el punto de llegar a <strong>intoxicar<\/strong> a los consumidores de <strong>informaci\u00f3n<\/strong>.<\/p>\n<p>Este escenario, sin embargo, puede suponer toda una <strong>oportunidad<\/strong> para aquellas empresas e instituciones que, a trav\u00e9s del <strong>marketing de contenidos<\/strong>, comulgan con el <strong>rigor <\/strong>y la <strong>veracidad<\/strong>. Y es que una buena pol\u00edtica comunicativa puede hacer aumentar la <strong>reputaci\u00f3n<\/strong> de determinados espacios tem\u00e1ticos, hasta el punto de que consigan ser considerados como un referente en cuanto a informaci\u00f3n <strong>fidedigna<\/strong> se refiere.<\/p>\n<p>Cabe recordar que el marketing de contenidos no es s\u00ed mismo una estrategia para conseguir ventas a corto plazo, sino que su esencia va mucho m\u00e1s all\u00e1, pues se trata de posicionar a la firma como <strong>voz autorizada <\/strong>y<strong> respetada<\/strong> en un determinado \u00e1mbito profesional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si bien las denominadas fake news o noticias falsas siempre han existido, el auge de las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n ha propiciado que estas malas artes se democraticen en un espectro mucho m\u00e1s amplio, hasta el punto de llegar a intoxicar a los consumidores de informaci\u00f3n. Este escenario, sin embargo, puede suponer toda una oportunidad para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129,10],"tags":[],"class_list":["post-29351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de contenidos frente a la intoxicaci\u00f3n de las &#039;fake news&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-contenidos-frente-la-intoxicacion-las-fake-news\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de contenidos frente a la intoxicaci\u00f3n de las &#039;fake news&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si bien las denominadas fake news o noticias falsas siempre han existido, el auge de las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n ha propiciado que estas malas artes se democraticen en un espectro mucho m\u00e1s amplio, hasta el punto de llegar a intoxicar a los consumidores de informaci\u00f3n. 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