{"id":29444,"date":"2021-01-22T13:38:41","date_gmt":"2021-01-22T12:38:41","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=29444"},"modified":"2021-01-22T13:44:34","modified_gmt":"2021-01-22T12:44:34","slug":"la-arriesgada-apuesta-heavy-lenovo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-arriesgada-apuesta-heavy-lenovo\/","title":{"rendered":"La arriesgada apuesta &#8216;heavy&#8217; de Lenovo"},"content":{"rendered":"<p>Nuestra propuesta de este viernes en la secci\u00f3n de <strong>m\u00fasica y publicidad<\/strong> no est\u00e1 pasando desapercibida para el gran p\u00fablico. El motivo no es otro que la <strong>contundente<\/strong> e incluso <strong>arriesgada<\/strong> apuesta de <strong>Lenovo<\/strong> para promocionar las bondades de su ordenador port\u00e1til <strong>Legion 5i<\/strong>.<\/p>\n<p>En esta ocasi\u00f3n, la marca ha confiado la creatividad a la agencia <strong>Ehrenstrahle<\/strong>, encargada de poner las bases de una potente campa\u00f1a que se mueve a ritmo de <strong>heavy metal<\/strong>, con m\u00fasica que corre a cargo de la banda <strong>Iron Savages<\/strong>.<\/p>\n<p>Con aspecto de videoclip y un trasfondo en el que siempre est\u00e1 presente la marca Lenovo, la propuesta tiene por lema <em><strong>Metal Review<\/strong><\/em>. La explicaci\u00f3n de esta jugada en cuanto al plan de comunicaci\u00f3n est\u00e1 en el <strong>p\u00fablico objetivo<\/strong> de un producto que tiene situado en la poblaci\u00f3n joven su punto de mira, teniendo en cuenta que se trata de un ordenador especialmente configurado para soportar los <strong>videojuegos<\/strong> que requieren exigentes caracter\u00edsticas.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/eH6_977N_CE\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra propuesta de este viernes en la secci\u00f3n de m\u00fasica y publicidad no est\u00e1 pasando desapercibida para el gran p\u00fablico. El motivo no es otro que la contundente e incluso arriesgada apuesta de Lenovo para promocionar las bondades de su ordenador port\u00e1til Legion 5i. En esta ocasi\u00f3n, la marca ha confiado la creatividad a la agencia Ehrenstrahle, encargada de poner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1353],"tags":[],"class_list":["post-29444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La arriesgada apuesta &#039;heavy&#039; de Lenovo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-arriesgada-apuesta-heavy-lenovo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La arriesgada apuesta &#039;heavy&#039; de Lenovo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Nuestra propuesta de este viernes en la secci\u00f3n de m\u00fasica y publicidad no est\u00e1 pasando desapercibida para el gran p\u00fablico. El motivo no es otro que la contundente e incluso arriesgada apuesta de Lenovo para promocionar las bondades de su ordenador port\u00e1til Legion 5i. En esta ocasi\u00f3n, la marca ha confiado la creatividad a la agencia Ehrenstrahle, encargada de poner...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-arriesgada-apuesta-heavy-lenovo\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T12:38:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-22T12:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/01\/Captura-de-pantalla-2021-01-22-a-las-13.26.40.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-arriesgada-apuesta-heavy-lenovo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-arriesgada-apuesta-heavy-lenovo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La arriesgada apuesta &#8216;heavy&#8217; 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