{"id":29693,"date":"2021-03-02T11:56:08","date_gmt":"2021-03-02T10:56:08","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=29693"},"modified":"2021-03-05T13:43:30","modified_gmt":"2021-03-05T12:43:30","slug":"valdeflorez-marketing-informativo-crisis-reputacion","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/","title":{"rendered":"Valdefl\u00f3rez, marketing informativo contra crisis de reputaci\u00f3n"},"content":{"rendered":"<p>Las acciones de <strong>marketing<\/strong> no solo sirven para destacar las bondades de los productos y servicios.\u00a0Y es que la implementaci\u00f3n en las <strong>estrategias de comunicaci\u00f3n<\/strong> de empresas e instituciones en ocasiones puede ser beneficiosa para aplacar, dentro de las posibilidades, las voces <strong>cr\u00edticas<\/strong>.<\/p>\n<p>A modo de ejemplo, en esta ocasi\u00f3n hablamos, concretamente, del <strong>marketing informativo<\/strong>, cuyo \u00faltimo caso cercano lo encontramos en la <strong>capital cacere\u00f1a<\/strong> con la empresa que intentar\u00e1 explotar la mina de <strong>Valdefl\u00f3rez<\/strong>. Un asunto que ha levantado una gran polvareda debido a la oposici\u00f3n de diversos colectivos y de buena parte de la ciudadan\u00eda.<\/p>\n<p>La firma en cuesti\u00f3n ha <strong>buzoneado<\/strong> durante la pasada semana unos <strong>folletos informativos<\/strong> con el lema <strong>#SanJos\u00e9 RESPONDE<\/strong>. Del mismo modo, tambi\u00e9n est\u00e1 exhibiendo su campa\u00f1a en plataformas de publicidad exterior. Todo ello con el firme objetivo de intentar hacer llegar a los vecinos toda la informaci\u00f3n referida a un proyecto que contin\u00faa levantando ampollas. Hasta tal punto es as\u00ed que este pasado s\u00e1bado se organiz\u00f3, con \u00e9xito de participaci\u00f3n, una cadena humana como se\u00f1al de protesta.<\/p>\n<p>Est\u00e1 por ver si en esta ocasi\u00f3n el marketing informativo es o no suficiente para hacer frente con toda solvencia a la <strong>crisis de reputaci\u00f3n<\/strong> de una empresa que en su publicaci\u00f3n aporta informaci\u00f3n sobre cuestiones como el <strong>impacto ac\u00fastico<\/strong>, la <strong>calidad del aire<\/strong>, la creaci\u00f3n de <strong>puestos de trabajo<\/strong> y la <strong>recuperaci\u00f3n del terreno<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29696\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856.jpg\" alt=\"Valdefl\u00f3rez\" width=\"2068\" height=\"1163\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856.jpg 2068w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856-384x216.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856-768x432.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856-1024x576.jpg 1024w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4856-624x351.jpg 624w\" sizes=\"(max-width: 2068px) 100vw, 2068px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las acciones de marketing no solo sirven para destacar las bondades de los productos y servicios.\u00a0Y es que la implementaci\u00f3n en las estrategias de comunicaci\u00f3n de empresas e instituciones en ocasiones puede ser beneficiosa para aplacar, dentro de las posibilidades, las voces cr\u00edticas. A modo de ejemplo, en esta ocasi\u00f3n hablamos, concretamente, del marketing informativo, cuyo \u00faltimo caso cercano lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-29693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valdefl\u00f3rez, marketing informativo contra crisis de reputaci\u00f3n - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valdefl\u00f3rez, marketing informativo contra crisis de reputaci\u00f3n - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las acciones de marketing no solo sirven para destacar las bondades de los productos y servicios.\u00a0Y es que la implementaci\u00f3n en las estrategias de comunicaci\u00f3n de empresas e instituciones en ocasiones puede ser beneficiosa para aplacar, dentro de las posibilidades, las voces cr\u00edticas. A modo de ejemplo, en esta ocasi\u00f3n hablamos, concretamente, del marketing informativo, cuyo \u00faltimo caso cercano lo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T10:56:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-05T12:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4837-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Valdefl\u00f3rez, marketing informativo contra crisis de reputaci\u00f3n\",\"datePublished\":\"2021-03-02T10:56:08+00:00\",\"dateModified\":\"2021-03-05T12:43:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\"},\"wordCount\":262,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/IMG-4837-3.jpg\",\"articleSection\":[\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/valdeflorez-marketing-informativo-crisis-reputacion\/\",\"name\":\"Valdefl\u00f3rez, marketing informativo contra crisis de reputaci\u00f3n - 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