{"id":29861,"date":"2021-03-30T11:51:17","date_gmt":"2021-03-30T10:51:17","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=29861"},"modified":"2021-03-30T11:51:42","modified_gmt":"2021-03-30T10:51:42","slug":"la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/","title":{"rendered":"La ausencia de turismo ol\u00edmpico en Tokio 2021, un condicionante para las marcas"},"content":{"rendered":"<p>Una vez conocido que los <strong>Juegos Ol\u00edmpicos de Tokio 2021<\/strong> se llevar\u00e1n a cabo <strong>sin p\u00fablico extranjero<\/strong> en sus grader\u00edos, las grandes marcas comienzan a redise\u00f1ar sus <strong>estrategias de marketing<\/strong> enfocadas a este evento mundial.<\/p>\n<p>Si bien es cierto que se trata de un espect\u00e1culo televisado, la ausencia de\u00a0<strong>turismo ol\u00edmpico<\/strong> repercutir\u00e1 de forma directa en lo que a inversi\u00f3n se refiere. Sin duda, se trata de todo un condicionante que est\u00e1 obligando a las marcas a estudiar otras alternativas, especialmente en el caso de campa\u00f1as de <strong>publicidad exterior<\/strong>.<\/p>\n<p>Los organizadores se han visto obligados a devolver el importe de m\u00e1s de <strong>medio mill\u00f3n de entradas<\/strong> que ya hab\u00edan sido adquiridas por aficionados del todo el mundo. Se trata del segundo varapalo para el <strong>marketing global<\/strong>, teniendo en cuenta que estos mismos Juegos Ol\u00edmpicos deb\u00edan haberse desarrollado el pasado a\u00f1o 2020 y tuvieron que se aplazados como consecuencia de la pandemia de coronavirus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vez conocido que los Juegos Ol\u00edmpicos de Tokio 2021 se llevar\u00e1n a cabo sin p\u00fablico extranjero en sus grader\u00edos, las grandes marcas comienzan a redise\u00f1ar sus estrategias de marketing enfocadas a este evento mundial. Si bien es cierto que se trata de un espect\u00e1culo televisado, la ausencia de\u00a0turismo ol\u00edmpico repercutir\u00e1 de forma directa en lo que a inversi\u00f3n se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-29861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La ausencia de turismo ol\u00edmpico en Tokio 2021, un condicionante para las marcas - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La ausencia de turismo ol\u00edmpico en Tokio 2021, un condicionante para las marcas - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Una vez conocido que los Juegos Ol\u00edmpicos de Tokio 2021 se llevar\u00e1n a cabo sin p\u00fablico extranjero en sus grader\u00edos, las grandes marcas comienzan a redise\u00f1ar sus estrategias de marketing enfocadas a este evento mundial. Si bien es cierto que se trata de un espect\u00e1culo televisado, la ausencia de\u00a0turismo ol\u00edmpico repercutir\u00e1 de forma directa en lo que a inversi\u00f3n se...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-30T10:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T10:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/Tokio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La ausencia de turismo ol\u00edmpico en Tokio 2021, un condicionante para las marcas\",\"datePublished\":\"2021-03-30T10:51:17+00:00\",\"dateModified\":\"2021-03-30T10:51:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\"},\"wordCount\":179,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2021\/03\/Tokio.jpg\",\"articleSection\":[\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-ausencia-turismo-olimpico-tokio-2021-condicionante-las-marcas\/\",\"name\":\"La ausencia de turismo ol\u00edmpico en Tokio 2021, un condicionante para las marcas - 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