{"id":3166,"date":"2011-07-29T09:03:00","date_gmt":"2011-07-29T08:03:00","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=3166"},"modified":"2012-10-23T11:39:20","modified_gmt":"2012-10-23T10:39:20","slug":"la-publicidad-en-armas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-publicidad-en-armas\/","title":{"rendered":"La publicidad en armas"},"content":{"rendered":"<p>De nuevo en el <a href=\"http:\/\/creaerte.com\/live\/\">Live<\/a> os traemos los mejores ejemplos del marketing de guerrilla, una estrategia que se utiliza generalmente en campa\u00f1as publicitarias que no cuentan con un gran presupuesto, y por tanto recurren a las emociones fuertes para impactar al cliente.<\/p>\n<p>A lo largo de los a\u00f1os este tipo de comunicaci\u00f3n ha conseguido tan buenos resultados que las grandes marcas han comenzado a utilizarla.<\/p>\n<p>En pocas palabras, la Guerrilla es una \u00abacci\u00f3n\u00bb de publicidad inusual, muy cercana a la calle, y que permite al consumidor interactuar con el producto. \u00a1A las armas!<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/5D1D8BE4F.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"520\" height=\"673\" class=\"aligncenter size-full wp-image-3170\" title=\"Baches\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/5D1D8BE4F.jpg\" alt=\"Baches\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/07\/5D1D8BE4F.jpg 520w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/07\/5D1D8BE4F-297x384.jpg 297w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/10E939E52.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3171\" title=\"Fedex\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/10E939E52.jpg\" alt=\"Fedex\" width=\"520\" height=\"349\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/07\/10E939E52.jpg 520w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/07\/10E939E52-384x258.jpg 384w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/4bc5eec50fbff_590_.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3168\" title=\"Reconstrucci\u00f3n urbana\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/4bc5eec50fbff_590_.jpg\" alt=\"Reconstrucci\u00f3n urbana\" width=\"520\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/4bc5eee248152.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3169\" title=\"ikea en el metro\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/4bc5eee248152.jpg\" alt=\"ikea en el metro\" width=\"520\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/31FC4AB07.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3172\" title=\"_McDonald\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/07\/31FC4AB07.jpg\" alt=\"_McDonald\" width=\"520\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nuevo en el Live os traemos los mejores ejemplos del marketing de guerrilla, una estrategia que se utiliza generalmente en campa\u00f1as publicitarias que no cuentan con un gran presupuesto, y por tanto recurren a las emociones fuertes para impactar al cliente. A lo largo de los a\u00f1os este tipo de comunicaci\u00f3n ha conseguido tan buenos resultados que las grandes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1191,89,1187,6],"class_list":["post-3166","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-comunicacion","tag-guerrilla","tag-marketing","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad en armas - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-publicidad-en-armas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad en armas - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"De nuevo en el Live os traemos los mejores ejemplos del marketing de guerrilla, una estrategia que se utiliza generalmente en campa\u00f1as publicitarias que no cuentan con un gran presupuesto, y por tanto recurren a las emociones fuertes para impactar al cliente. 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