{"id":3423,"date":"2011-08-08T09:35:13","date_gmt":"2011-08-08T08:35:13","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=3423"},"modified":"2011-08-08T09:40:32","modified_gmt":"2011-08-08T08:40:32","slug":"%c2%bfte-gusta-conducir","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/%c2%bfte-gusta-conducir\/","title":{"rendered":"\u00bfTe gusta conducir?"},"content":{"rendered":"<p>Hoy estamos investigando sobre las v\u00edas de comunicaci\u00f3n, publicidad y branding de BMW (a ver que se puede aprender) y no pod\u00edamos dejar pasar la oportunidad de recordar aquel famoso anuncio de la \u201cmano\u201d, cuyo slogan se ha quedado en la conciencia colectiva \u201c\u00bfTe gusta conducir?\u2019, seguro que lo recuerdas.<\/p>\n<p>Aunque parezca mentira, esa obra de arte sensorial apareci\u00f3 a finales de la d\u00e9cada de los 90, un momento en el que se produjo un cambio significativo en la publicidad de la marca que hasta la fecha se centraba en las caracter\u00edsticas t\u00e9cnicas de los veh\u00edculos, con este spot, los aspectos emocionales comenzaron a aparecer en primer plano parar conectar mejor con el posible cliente.<\/p>\n<p>En el a\u00f1o 2000, la BMW gan\u00f3 un premio en San Sebasti\u00e1n por este anuncio de la agencia SCPF y la productora MJZ.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"349\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/XGVVrzvIiRw?version=3&amp;hl=es_ES&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"349\" src=\"http:\/\/www.youtube.com\/v\/XGVVrzvIiRw?version=3&amp;hl=es_ES&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.16.51.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3421\" title=\"Captura de pantalla 2011-08-08 a las 10.16.51\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.16.51.jpg\" alt=\"Captura de pantalla 2011-08-08 a las 10.16.51\" width=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.16.51.jpg 2560w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.16.51-384x216.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.16.51-1024x576.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/mano.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3428\" title=\"mano\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/mano.jpg\" alt=\"mano\" width=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/mano.jpg 2560w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/mano-384x216.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/08\/mano-1024x576.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.17.09.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3422\" title=\"Captura de pantalla 2011-08-08 a las 10.17.09\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/08\/Captura-de-pantalla-2011-08-08-a-las-10.17.09.jpg\" alt=\"Captura de pantalla 2011-08-08 a las 10.17.09\" width=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy estamos investigando sobre las v\u00edas de comunicaci\u00f3n, publicidad y branding de BMW (a ver que se puede aprender) y no pod\u00edamos dejar pasar la oportunidad de recordar aquel famoso anuncio de la \u201cmano\u201d, cuyo slogan se ha quedado en la conciencia colectiva \u201c\u00bfTe gusta conducir?\u2019, seguro que lo recuerdas. Aunque parezca mentira, esa obra de arte sensorial apareci\u00f3 a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[140,127,115,6],"class_list":["post-3423","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-anuncio","tag-marca","tag-producto","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfTe gusta conducir? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/\u00bfte-gusta-conducir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTe gusta conducir? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hoy estamos investigando sobre las v\u00edas de comunicaci\u00f3n, publicidad y branding de BMW (a ver que se puede aprender) y no pod\u00edamos dejar pasar la oportunidad de recordar aquel famoso anuncio de la \u201cmano\u201d, cuyo slogan se ha quedado en la conciencia colectiva \u201c\u00bfTe gusta conducir?\u2019, seguro que lo recuerdas. 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