{"id":4148,"date":"2011-09-02T09:35:27","date_gmt":"2011-09-02T08:35:27","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=4148"},"modified":"2013-07-04T08:56:21","modified_gmt":"2013-07-04T07:56:21","slug":"la-mejor-publicidad-de-absolut","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/","title":{"rendered":"La mejor publicidad de Absolut"},"content":{"rendered":"<p>Una gigantesca botella en blanco es el lienzo que ha prestado la marca de bebidas espirituosas &#8216;Absolut&#8217; a una serie de artistas de diferentes disciplinas para que reinventen el envase. Puedes disfrutar del proceso y descubrir el resultado final en este v\u00eddeo.<\/p>\n<p>Absolut Vodka es una marca de origen sueco, con 32 a\u00f1os a sus espaldas, que siempre ha estado muy vinculada con el mundo del arte.<\/p>\n<p>La agencia Carlsson and Broman fue la encargada de dise\u00f1ar en el a\u00f1o 1979 el packing original de Absolut, una botella transparente, sin etiqueta, con las letras grabadas directamente sobre el vidrio, que hoy d\u00eda est\u00e1 presente en m\u00e1s de 120 pa\u00edses.<\/p>\n<p>Desde entonces el envase ha permanecido inalterable en el mercado, pero tambi\u00e9n se ha convertido en todo un icono que renace una y otra vez con cada nueva campa\u00f1a publicitaria. Aqu\u00ed dejamos una buena muestra de ello.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4154\" title=\"achievement\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/achievement.jpg\" alt=\"achievement\" width=\"450\" height=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/achievement.jpg 450w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/achievement-288x384.jpg 288w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4153\" title=\"ABSOLUT_PEARS_HR\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ABSOLUT_PEARS_HR.png\" alt=\"ABSOLUT_PEARS_HR\" width=\"450\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ABSOLUT_PEARS_HR.png 300w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ABSOLUT_PEARS_HR-288x384.png 288w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ab__l_tv__ka.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4152\" title=\"ab__l_tv__ka\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ab__l_tv__ka.jpg\" alt=\"ab__l_tv__ka\" width=\"450\" height=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ab__l_tv__ka.jpg 450w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/ab__l_tv__ka-288x384.jpg 288w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/amsterdam.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4155\" title=\"amsterdam\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/amsterdam.jpg\" alt=\"amsterdam\" width=\"450\" height=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/amsterdam.jpg 450w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/amsterdam-288x384.jpg 288w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/heeb.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4182\" title=\"heeb\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/heeb.jpg\" alt=\"heeb\" width=\"450\" height=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/heeb.jpg 450w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/heeb-288x384.jpg 288w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una gigantesca botella en blanco es el lienzo que ha prestado la marca de bebidas espirituosas &#8216;Absolut&#8217; a una serie de artistas de diferentes disciplinas para que reinventen el envase. Puedes disfrutar del proceso y descubrir el resultado final en este v\u00eddeo. Absolut Vodka es una marca de origen sueco, con 32 a\u00f1os a sus espaldas, que siempre ha estado&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[33,169,170,6],"class_list":["post-4148","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-arte","tag-mecenazgo","tag-patrocinio","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mejor publicidad de Absolut - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mejor publicidad de Absolut - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Una gigantesca botella en blanco es el lienzo que ha prestado la marca de bebidas espirituosas &#8216;Absolut&#8217; a una serie de artistas de diferentes disciplinas para que reinventen el envase. Puedes disfrutar del proceso y descubrir el resultado final en este v\u00eddeo. Absolut Vodka es una marca de origen sueco, con 32 a\u00f1os a sus espaldas, que siempre ha estado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-02T08:35:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-04T07:56:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/09\/achievement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La mejor publicidad de Absolut\",\"datePublished\":\"2011-09-02T08:35:27+00:00\",\"dateModified\":\"2013-07-04T07:56:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\"},\"wordCount\":157,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/09\/achievement.jpg\",\"keywords\":[\"arte\",\"mecenazgo\",\"patrocinio\",\"publicidad\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-mejor-publicidad-de-absolut\/\",\"name\":\"La mejor publicidad de Absolut - 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