{"id":5359,"date":"2011-11-04T10:55:43","date_gmt":"2011-11-04T09:55:43","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=5359"},"modified":"2012-10-25T10:20:08","modified_gmt":"2012-10-25T09:20:08","slug":"el-diseno-de-logotipos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/","title":{"rendered":"El dise\u00f1o de logotipos"},"content":{"rendered":"<p>Un logotipo no es nada m\u00e1s, ni nada menos, que un s\u00edmbolo gr\u00e1fico que representa la identidad corporativa de la compa\u00f1\u00eda, una marca que debe reflejar los valores de la empresa con un n\u00famero m\u00ednimo de elementos.<\/p>\n<p>Para construir un buen logotipo es necesario andar un camino que va desde lo te\u00f3rico a los pr\u00e1ctico, los pasos se pueden resumir en:<\/p>\n<p>1. Entender a la empresa: tenemos que conocer su filosof\u00eda empresarial y qu\u00e9 se quiere expresar en el logo (fuerza, tradici\u00f3n, dinamismo), hay que adaptarse a sus necesidades porque el cliente manda.<\/p>\n<p>2. Desarrollar el concepto: una vez que tenemos la informaci\u00f3n b\u00e1sica llega el momento de tener la idea, mezclar, combinar, superponer conceptos.<\/p>\n<p>3. Usos: en qu\u00e9 soportes va a plasmarse, web, papeler\u00eda, r\u00f3tulos, las caracter\u00edsticas del lugar donde se coloque el logo puede conllevar determinadas necesidades y por tanto pueden ser determinantes.<\/p>\n<p>4. Desarrollo de la imagen: es la fase pr\u00e1ctica, el proceso creativo empieza a plasmarse gr\u00e1ficamente y hay que tener en cuenta: el icono, la tipograf\u00eda y el color.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5360\" title=\"Aguila1\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1.jpg\" alt=\"Aguila1\" width=\"599\" height=\"357\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1.jpg 599w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1-384x229.jpg 384w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5361\" title=\"Aguila2\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila2.jpg\" alt=\"Aguila2\" width=\"599\" height=\"357\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila2.jpg 599w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila2-384x229.jpg 384w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5362\" title=\"Aguila3\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila3.jpg\" alt=\"Aguila3\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aquila1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5376\" title=\"Aquila\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aquila1.jpg\" alt=\"Aquila\" width=\"599\" height=\"357\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aquila1.jpg 599w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aquila1-384x229.jpg 384w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5363\" title=\"Aguila4\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila4.jpg\" alt=\"Aguila4\" width=\"599\" height=\"357\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un logotipo no es nada m\u00e1s, ni nada menos, que un s\u00edmbolo gr\u00e1fico que representa la identidad corporativa de la compa\u00f1\u00eda, una marca que debe reflejar los valores de la empresa con un n\u00famero m\u00ednimo de elementos. Para construir un buen logotipo es necesario andar un camino que va desde lo te\u00f3rico a los pr\u00e1ctico, los pasos se pueden resumir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1189,123],"class_list":["post-5359","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-diseno","tag-logotipo","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El dise\u00f1o de logotipos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dise\u00f1o de logotipos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Un logotipo no es nada m\u00e1s, ni nada menos, que un s\u00edmbolo gr\u00e1fico que representa la identidad corporativa de la compa\u00f1\u00eda, una marca que debe reflejar los valores de la empresa con un n\u00famero m\u00ednimo de elementos. Para construir un buen logotipo es necesario andar un camino que va desde lo te\u00f3rico a los pr\u00e1ctico, los pasos se pueden resumir...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-04T09:55:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-25T09:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El dise\u00f1o de logotipos\",\"datePublished\":\"2011-11-04T09:55:43+00:00\",\"dateModified\":\"2012-10-25T09:20:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\"},\"wordCount\":193,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Aguila1.jpg\",\"keywords\":[\"dise\u00f1o\",\"logotipo\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/el-diseno-de-logotipos\/\",\"name\":\"El dise\u00f1o de logotipos - 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