{"id":5750,"date":"2011-11-21T10:59:46","date_gmt":"2011-11-21T09:59:46","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=5750"},"modified":"2012-10-25T11:36:21","modified_gmt":"2012-10-25T10:36:21","slug":"el-caso-del-mini","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-caso-del-mini\/","title":{"rendered":"El caso del Mini"},"content":{"rendered":"<p>El <a href=\"http:\/\/www.mini.es\/\" target=\"_blank\">Mini<\/a>, m\u00e1s que una marca es un coche con personalidad propia, aunque lo cierto es que ha evolucionado, desde un veh\u00edculo destinado al p\u00fablico mayoritario, es decir, muy econ\u00f3mico, a un producto de cierto empaque, para \u201cnostalgicos\u201d a los que nos les importa invertir un poco m\u00e1s en su medio de transporte.<\/p>\n<p>Otra de las caracter\u00edsticas de esta marca es su peculiar forma de hacer publicidad, el <a href=\"http:\/\/www.mini.es\/\" target=\"_blank\">Mini<\/a> ha sabido diferenciarse de la competencia apostando por las acciones de street marketing, cuyo objetivo es siempre sorprender.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini_guerrilla.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5762\" title=\"mini_guerrilla\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini_guerrilla.jpg\" alt=\"mini_guerrilla\" width=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini_guerrilla.jpg 1040w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini_guerrilla-384x254.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini_guerrilla-1024x676.jpg 1024w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini01.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5760\" title=\"mini01\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini01.jpg\" alt=\"mini01\" width=\"600\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini01.jpg 686w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini01-384x256.jpg 384w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini-coupe-manhattan-01.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5758\" title=\"mini-coupe-manhattan-01\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini-coupe-manhattan-01.jpg\" alt=\"mini-coupe-manhattan-01\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5759\" title=\"mini\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini.jpg\" alt=\"mini\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini.jpg 512w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2011\/11\/mini-384x288.jpg 384w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Mini-cereales.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5756\" title=\"Mini-cereales\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2011\/11\/Mini-cereales.jpg\" alt=\"Mini-cereales\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Mini, m\u00e1s que una marca es un coche con personalidad propia, aunque lo cierto es que ha evolucionado, desde un veh\u00edculo destinado al p\u00fablico mayoritario, es decir, muy econ\u00f3mico, a un producto de cierto empaque, para \u201cnostalgicos\u201d a los que nos les importa invertir un poco m\u00e1s en su medio de transporte. Otra de las caracter\u00edsticas de esta marca&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[89,1187,6,242],"class_list":["post-5750","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-guerrilla","tag-marketing","tag-publicidad","tag-street","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El caso del Mini - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-caso-del-mini\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El caso del Mini - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El Mini, m\u00e1s que una marca es un coche con personalidad propia, aunque lo cierto es que ha evolucionado, desde un veh\u00edculo destinado al p\u00fablico mayoritario, es decir, muy econ\u00f3mico, a un producto de cierto empaque, para \u201cnostalgicos\u201d a los que nos les importa invertir un poco m\u00e1s en su medio de transporte. 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