{"id":7284,"date":"2012-05-16T18:20:10","date_gmt":"2012-05-16T17:20:10","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=7284"},"modified":"2013-05-08T16:32:00","modified_gmt":"2013-05-08T15:32:00","slug":"restyling-del-logotipo-de-bioterra","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/restyling-del-logotipo-de-bioterra\/","title":{"rendered":"Restyling del logotipo de Bioterra"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7285\" style=\"border: 0pt none; margin-left: 0px; margin-right: 0px;\" title=\"bioterra\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2012\/05\/bioterra.gif\" alt=\"bioterra\" width=\"610\" height=\"216\" \/><\/p>\n<p>Hace unos d\u00edas os mostramos el nuevo packaging de <a href=\"http:\/\/www.bioterra.es\/\" target=\"_blank\">Bioterra<\/a> pero esta vez vamos a ir a la ra\u00edz del cambio de imagen de esta empresa.<\/p>\n<p>Nos pidieron que remoz\u00e1ramos tanto el logotipo como sus paquetes de productos y para ello hicimos un estudio de empresas del sector. A partir de ah\u00ed empezamos a darle vueltas a c\u00f3mo mejorar lo que ya ten\u00edan. Vimos que era poco legible y con elementos que podr\u00edan sobrar, pero tambi\u00e9n quisimos mantener la esencia de la bola del mundo.<\/p>\n<p>Para conseguirlo usamos una tipograf\u00eda de palo que fuera de f\u00e1cil lectura y en color negro, as\u00ed el nombre de la marca tendr\u00eda m\u00e1s fuerza y presencia. Tambi\u00e9n hicimos una diferenciaci\u00f3n de grosores para separar la palabra <em>bio<\/em> de la palabra <em>terra<\/em>, d\u00e1ndole significado a cada una por separado, aun estando dentro de una palabra conjunta.<\/p>\n<p>Para la bola del mundo hicimos un <em>morphing<\/em>. Quer\u00edamos mantener la esencia de la tierra con sus meridianos pero tambi\u00e9n quer\u00edamos a\u00f1adir un elemento tan natural como la hoja del almendro, \u00e1rbol que da como fruto la base de los productos de la empresa. De la uni\u00f3n sali\u00f3 el logograma final.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas os mostramos el nuevo packaging de Bioterra pero esta vez vamos a ir a la ra\u00edz del cambio de imagen de esta empresa. Nos pidieron que remoz\u00e1ramos tanto el logotipo como sus paquetes de productos y para ello hicimos un estudio de empresas del sector. A partir de ah\u00ed empezamos a darle vueltas a c\u00f3mo mejorar lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,10],"tags":[],"class_list":["post-7284","post","type-post","status-publish","format-standard","hentry","category-cosecha-propia","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restyling del logotipo de Bioterra - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/restyling-del-logotipo-de-bioterra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restyling del logotipo de Bioterra - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hace unos d\u00edas os mostramos el nuevo packaging de Bioterra pero esta vez vamos a ir a la ra\u00edz del cambio de imagen de esta empresa. 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